Director: Dr Chanchai Bunchapatanasakda
Strategic management is still an active research area. The issues of aligning limited resources to drive a new corporate goal is a significant challenge. Our strategic management research focuses are :
- Simplified Strategic Management
Finding a combination of best practices and simplified strategic management processes that can help corporations at all levels to have a better chance of achieving their goals.
- Cross–Cultural Strategic Management
We also investigate issues of cross-cultural strategic management at the micro level so that shared strategic visions can be the foundation of success.
- Strategic Management BPM
In working with the BPM research group, we hope to automate some of the typical strategic management implementation processes. The results will be beneficial for SMEs since the ensuing services can be offered through Cloud systems.
Senior Researcher: Dr. Somchai Ratanakomut
Researchers: Dr. Kitichock, Mr. Buncha,